• We have the very best, lowest prices based on the jewelers’ bible, “The Rap Sheet.” We not only share this diamond trade publication, we share all we know about diamonds.
  • We have the largest selection of GIA & EGL USA certified diamonds in the San Fernando Valley of Los Angeles. We are Sherman Oaks’ wholesale jewelry store.
  • Come by for the experience of shopping at a family owned shop, with 3 generations of knowledge & expertise.
  • And we have loads of 5 star ratings on Yelp! 


J.R.’S Diamonds & Jewelry is a full service

jewelry store offering:

  • Loose Diamonds & Semi-Precious Stones;
  • Gifts for all Occasions including: Engagement, Bridal, Anniversary, Birthday, Bar Mitzvah Gifts; 
  • Rings, Necklaces, Bracelets, & Earrings; 
  • Wedding Bands;
  • Fine Watches;
  • Estate & Vintage Jewelry;
  • Certified Appraisals;
  • We buy Gold, Platinum & Diamonds;
  • Expert Repair & Restoration of your fine Jewelry.

Los Angeles' Trusted Diamond Jewelry Store


Jewelry Appraisals for your store purchases at no charge. Expert appraisal is available on any jewelry for your insurance or estate needs.


Expert & Trusted Jewelry Repair by skilled craftspeople. We promise to make it right

Custom Design

Custom Jewelry Work & Designs 

Specialty Watches

We can accommodate most special orders for higher end watches.

We Buy Gold & Diamonds & Watches

You can apply this value to your new purchase or take payment.  J.R.'S is licensed to purchase pieces secondhand; something important to know in this market.

Loose Diamonds

J.R.'S owns a large inventory of loose diamonds; dealers come to us to fill their orders. We have quick access to stones worldwide as well.  This makes us a best bet for cost and availability.